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May 24, 2010

On & Off Page Optimisation

Onpage optimization is essential for producing effective web pages for offpage optimization efforts.
On-Page SEO Checklist

Always start with keyword selection, research and testing

Meta Description tag

ALT tags

H1 tags

URL structure

Internal linking strategy

Content

Keyword density

Site maps, both XML and user facing

Usability and accessibility

Track target keywords

Expect results in 6-12 months


Avoid common on-page SEO mistakes such as:

Duplicate content

URL variants of the same pages

Off-site images and content on-site

Duplicate title tags


Do not use on-page SEO spamming tactics such as:


Hidden text

Hidden links

Keyword repetition

Doorway pages

Mirror pages

Cloaking


Off-Page Optimisation (SEO)

Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

Off-Page SEO Checklist



Always start with keyword research, testing and selection


Use Keywords in link anchor text

Obtain links from high ranking publisher sites

One-way inbound links (not link exchange or reciprocal links)


Different keywords in your link-ads from the same site

Gradual link building technology (no growth spikes)


Use relevant keywords near your inbound link (contextual relevance)

Deep linking (from multiple pages to multiple pages)


Target a large list of keywords (5-500+)

Link from sites with a variety of LinkRanks


Track active all keywords and refine strategy as required

Discontinue campaigns if ranking does not improve

Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)


Avoid common off-page SEO mistakes:


Duplicate keywords in link avderts

Site-wide links causing link growth spikes

Using on-page SEOs to do the work of specialist off-page SEO's

Placing random links without keywords near your link adverts

Do not use off-page SEO spamming tactics such as:

Link farms (sites with 100+ outbound links per page)

Using irrelevant keywords in your link-ads

Garbage links

Link churning

Hidden inbound links

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