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Feb 14, 2013

Valentine's Day a big shot for flowers online


Flower Sales Online explodes around love day on February 14.Compared to a typical day in January and March are purchased almost six times more flowers on Valentine's Day.

More statistics for Valentine's Day in my mailbox. This time it is paid Klarna who has compiled flower sales in seven European countries on Valentine's Day. Gelehjärtan may be something few want a gift But flowers, many people are buying. According Klarna statistics display the sale of the right flowers online a real boost up every year when the loving day approaching. The strong increase in sales to even up flower shops to the top 10 among those with the highest turnover in e-commerce in total, during the 13th and 14th February each year.


- Flowers are the most popular gift between loved ones during Valentine's Day. A growing number of flower orders made online and new statistics show a dramatic increase in transaction days prior to, and during Valentine's Day, says Mathias Hedlund, Operations Manager at Klarna.

Increases by 500 percent

For a direct comparison between a typical day in January and March, the 13 and 14 February, the statistics appealing. The day before Valentine's Day bought 5.3 times more flowers online, and on the love day is almost six times as many purchases as the month before and after. An increase of 500 percent. Statistics are produced at European level and includes transactions from Sweden, Norway, Denmark, Finland, Germany, Holland and Austria.


- Shopping online is growing across all industries and florist shops get into the top 10 in sales for a few days each year shows that every industry has much to gain from e-commerce venture when done right. For customers who pay by invoice, there is no risk to be disappointed when you get flowers delivered before you have to pay for it, says Mathias Hedlund.

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